How David Beckham's supplement brand runs 7,425 live ads: every angle, hook, landing page and script, pulled from Atria's ad library.
IM8's own ads claim the brand hit $100 million ARR in 11 months. Most people assume that's what a famous co-founder buys you.
The ad library says otherwise. IM8 has 7,425 ads live right now and launched 5,850 new ones in the last 30 days, about 195 a day. More than half of them don't even run from IM8's page. They run as partnership ads through publishers like Sports Illustrated, The Dodo and Fortune. And in their #1 ad, Beckham's name shows up about 90 seconds into a 110-second video, as one line in a list of proof points.
The engine isn't a face. It's a system: one script template reused hundreds of times, a landing page for every angle, hooks swapped onto proven bodies, and other people's audiences doing the distribution.
This playbook breaks down every piece of it so you can build your own: the numbers, the faces, the offers, 40 hooks with ad counts, 11 script teardowns, the 15 micro-angles, the ads that matter right now, the angles they're leaving on the table, and Raya's take on how to compete with them.
Every number and ad here comes from Atria's ad library, pulled on 14 October 2026.