22 landing pages from brands that run them for months. Six formats, and the live ad behind every page.


The page after the click is half the ad.

Most landing page swipe files are fake doctors and miracle gummies. These 22 come from brands like Ridge, Noom, Harry's, IL MAKIAGE, Ollie and smol. Every page comes with the live ad sending it traffic, so you can see how the page picks up where the ad left off.

The six formats


The 22 pages

# Type Pattern Brand Landing page Days live Ad
1 News mimic Editorial "must-have list" Omnilux (via The Quality Edit) View page 195 View in Atria
2 News mimic Editorial product review Branch (via The Quality Edit) View page 52 View in Atria
3 News mimic Insider exposé ("7 secrets big shoe brands don't want you to know") Qomfort View page 178 View in Atria
4 Story-driven Founder story ("Your wallet sucks. That's why we invented the Ridge.") Ridge View page Seasonal (Father's Day) View in Atria
5 Story-driven Brand origin timeline Burton View page 31 View in Atria
6 Story-driven About-us page as the lander American Giant View page 420 View in Atria
7 Listicle 6 reasons why Ridge View page 138 View in Atria
8 Listicle 6 reasons to try Lume View page 136 View in Atria
9 Listicle 7 hidden causes Cymbiotika View page 38 View in Atria
10 Listicle 10 reasons we beat everyone Guard Blinds View page 47 View in Atria
11 Quiz / interactive Quiz funnel Noom View page 575 View in Atria
12 Quiz / interactive Shade-match quiz IL MAKIAGE View page 75 View in Atria
13 Quiz / interactive Personality quiz Babylist View page 82 View in Atria
14 Quiz / interactive Product-match quiz Lume View page 66 View in Atria
15 Authority Creator-validated ("6 reasons from MKBHD") Ridge View page 111 View in Atria
16 Authority "We asked a vet" Ollie (via The Quality Edit) View page 15 View in Atria
17 Authority Clinical-results page Nutrafol View page 26 View in Atria
18 Authority Mechanism explainer (GLP-1 and hair) Nutrafol View page 15 View in Atria
19 Comparison Us vs them smol View page 1,215 View in Atria
20 Comparison "Beats the rest" lineup Harry's (via The Quality Edit) View page 166 View in Atria
21 Comparison Publisher head-to-head Prime Prometics (via My Subscription Addiction) View page 926 View in Atria
22 Comparison "I tested both" Arrae vs Lemme (via The Quality Edit) View page 22 View in Atria

Find the pages behind any ad

Every page in this list came from an ad in Atria's library. Brands rarely keep paying to send traffic to a page for months unless it makes them money, so run time is the closest thing to a scoreboard you'll get from the outside.

Try it on your category. Sign up for Atria for free. There is no credit card needed and you get 1,000 free credits.

  1. Search your category and sort by longest running.
  2. Open the top ads and click through to the pages they send traffic to.
  3. Note which of the six formats each page uses, and which one nobody in your category is running yet.