Prevent it, contain it, fix it. Everything you need to keep a Meta ad account alive, in one place. From the team at Atria.

Most ad accounts don’t get banned for one bad ad. They get banned for a pattern: a run of rejected ads, a feedback score sliding for months, a login from a new country, a budget that jumped tenfold overnight. Meta’s systems see that pattern long before you do.

Enforcement keeps getting stricter, and legitimate brands get caught in the net on new and aged accounts alike. The brands that stay live treat their ad account as an asset with a trust score. Every signal you send either builds that trust or spends it: payment history, engagement, customer feedback, clean creative. This guide is about sending the right signals on purpose.

How this guide is organised

• Part 1, Prevent it: the habits, copy rules and landing page fixes that keep you out of trouble.
• Part 2, Contain it: the account structure that makes one ban cost you one asset instead of the whole business.
• Part 3, Fix it: what to do the morning an account goes down, with appeal templates.
• Part 4, The feedback score: the one everyone ignores until their CPMs double.

Part 1: Prevent it

Two pieces of outdated advice to ignore The old campaign types. A lot of tutorials still teach PPE, Reach and Page Likes campaigns. Those objectives are gone. Meta consolidated everything into six: Awareness, Traffic, Engagement, Leads, App Promotion and Sales. The warm-up thinking behind the old campaigns still works, and the setup below uses the current objectives.

Resubmitting a rejected ad until something gets through. Rejection rate now counts against your account quality, and Meta treats systematic workarounds as circumvention. Fix the ad properly instead (habit 4 below).

The warm-up stack ($1-5/day) Run three small signal campaigns alongside your Sales campaigns. They build delivery history and positive engagement even on days your Sales campaigns are paused.

1. Engagement, optimised for post engagement. One campaign, one ad set, $1-5/day, using your existing winning posts so likes and comments stack on the same post. Social proof for customers, positive signal for Meta.
2. Awareness. Same structure, same budget. Cheap impressions from real people and a steady, uneventful delivery history.
3. Page growth. Engagement objective, optimised for Page likes. A Page that grows a little every week reads like a real business. A dead Page attached to aggressive Sales campaigns reads like a hit-and-run.

How to reuse an existing post: in Ads Manager, open the ad and open the preview menu, then choose “Facebook post with comments”. The post opens in a new tab. Copy the number after “/posts/” in the URL. In your new campaign, choose “Use existing post”, then “Enter post ID”, paste it and publish.

The habits that keep accounts alive

1. Verify your business before you need it. Business verification is the strongest trust signal you control, and appeals from verified businesses carry more weight. Do it now, while nothing is wrong.
2. Open Account Quality every Monday. business.facebook.com/accountquality is where Meta tells you the truth. Restrictions, flagged ads, spend caps and warnings show up there before they turn into bans.
3. Guard your feedback score like your ROAS. Scores slide slowly, and low scores mean delivery penalties and eventually bans. Part 4 covers it in full.