The most unhinged vertical on Meta, the 7 visual tricks it runs on, a step-by-step SOP to bring the same shock to any product, 10 hooks to steal, and 12 live ads.
Men's sexual wellness is the loudest corner of the ad library. Gummies, honey packs, pheromone colognes and "last longer" programs, all fighting over the same guy, and none of them able to film what they're actually selling.
So they draw it. An AI skeleton chews a gummy while a white jet shoots out of his crotch. A LEGO man in bed holds a fire hose. Three balloons sit in a row, labelled by age.
It looks unhinged. It's also some of the most disciplined creative in ecom. Every first frame says one thing, says it before you've decided to scroll, and says it to one person.
Lumeo, the gummy brand behind the skeleton, has 817 ads live. Every one of its top 15 launched in the last month, and the skeleton is number one.
You don't need to sell anything sexual to use this. You need a buyer with a desire you can name, and the nerve to put it in the first frame. This playbook shows you how.